The $120B market still run by SSH
50 million Linux VPS run production workloads with no control plane — just memorised commands and prayer. HelmRelay is the AI-first command center for the SMB fleet: live monitoring, natural-language ops, and a safety classifier on every keystroke. Live in production, EU-hosted, priced from €9/mo.
$120B+
Server & cloud management TAM by 2028
50M+
Linux VPS managed without a control plane
70%
of small teams still ship via raw SSH
€9 / mo
HelmRelay entry price vs $15+/host competitors
Where We Are Today
Shipping in production, not a deck
Agent, AI command center, billing and audit are live. We are raising to scale demand and accelerate the roadmap — not to prove the product works.
Product live
Agent + AI command center + billing shipping in production
Tech stack
Go agent (15 MB), NestJS backend, Next.js dashboard, Stripe
Infra
EU-hosted, GDPR-by-design, TLS 1.3 end-to-end
Funded so far
Bootstrapped — product, brand and infra built without dilution
The Problem
Server management is broken
Most engineers still manage production servers by memorising commands and copy-pasting from Stack Overflow.
Ansible, Terraform and Puppet require weeks of onboarding and hundreds of lines of YAML — overkill for a team with five servers.
Datadog, New Relic and traditional cPanel-style hosts are built for huge fleets or shared hosting — not the modern SMB stack of 3–50 VPS instances.
The result: avoidable outages, midnight pages, and junior engineers locked out of production.
Our Solution
HelmRelay fixes it
Natural language AI commands — type what you want, not how to do it
Safety classification system — every command rated by risk before execution
Real-time monitoring & alerts — know about issues before your users do
30-second setup — install a lightweight agent and you're live
Why Invest
Investment highlights
Six reasons HelmRelay is positioned to capture a massive, underserved market.
Massive, underserved segment
The server management market will exceed $120B by 2028. Datadog and New Relic chase enterprise budgets; cPanel chases shared hosting. The 3–50-server SMB segment — millions of agencies, indie hackers and startup teams — has no AI-first option. We own that segment.
Product-led growth motion
Free tier delivers monitoring with zero friction. As fleets grow, teams hit AI command and seat limits and convert organically. No outbound sales required — the product expands itself inside organisations.
Trust built into the foundation
TLS 1.3 end-to-end, zero inbound ports, command safety classifier, full audit log, role-based access and EU hosting are not roadmap items — they shipped on day one. Production teams can adopt us without a security review battle.
Capital-efficient by design
Lean remote team based in Lithuania, EU. Sub-eurozone payroll, focused roadmap, sustainable unit economics. Every euro raised buys product velocity and demand generation — not a bloated cap table.
Built-in viral expansion
Servers are shared resources. The first engineer who installs HelmRelay invites the rest of the team to the same dashboard. Shared command history and templates create a co-working surface that pulls the whole org in.
Compounding AI moat
Every command we run improves the safety classifier, the action catalog and the playbook templates. Customer-facing AI quality compounds with usage — a moat competitors cannot copy by adding a chatbox.
Product Roadmap
Where we're heading
- AI command execution
- Real-time monitoring
- Safety levels
- Team roles & audit
- Automated incident response
- Multi-server batch operations
- Template marketplace
- Advanced analytics
- Self-healing infrastructure
- Compliance automation
- Custom AI model training
- Enterprise SSO & API
Competitive Landscape
Why we're not alone
Every adjacent category leaves the SMB fleet underserved. We are the AI-first command center built specifically for it.
Datadog / New Relic
Strength: Powerful metrics for large fleets
Gap: Enterprise pricing ($15–$31 per host/mo), no AI ops, observability-only — they watch, they do not act.
Ansible / Puppet / Terraform
Strength: Reproducible infrastructure as code
Gap: Steep learning curve, YAML-heavy, batch-oriented. Useless when an engineer just needs to fix one server right now.
cPanel / Plesk / CyberPanel
Strength: Familiar to web hosts
Gap: Designed for shared hosting, not modern VPS fleets. No AI, no fleet view, dated UX.
Raw SSH + Bash scripts
Strength: Zero cost, total control
Gap: Tribal knowledge, no audit trail, every keystroke is one rm -rf away from disaster.
What We're Raising For
Use of funds
A focused round to compound product velocity, demand generation and AI quality.
Product & engineering
Hire 2 senior engineers to ship template marketplace, multi-server batch ops, deeper Docker support and self-healing playbooks.
Demand generation
Content engine, developer relations, paid acquisition into the SMB DevOps audience.
AI infrastructure
Model evaluation pipeline, custom safety classifier training, inference cost optimisation.
Operations & runway
Compliance (SOC 2 prep), legal, infrastructure resilience.
Our Mission
The vision
We believe managing a production server should be as natural as chatting with a colleague. HelmRelay combines AI that understands your intent, safety systems that prevent mistakes, and real-time monitoring that catches problems early — so every developer can manage infrastructure with confidence, not fear.
We're building the interface between humans and servers — and we're looking for partners who share that vision.
Let's build the future together
We'd love to share our detailed traction, financials, and roadmap. Reach out for a conversation.